It was in 2015 that it all started. As a team, we always wanted to create something new that will benefit Mauritius. What resulted was a burgeoning business that changed the way women buy beauty in the country forever. Our approach that continually kept the customer at its core, swiftly amassed millions loyal followers who then urged us to craft an experience just as exciting in fashion.
The Fashion Experience
There’s beauty in diversity. So, we shelved the one-size-fits-all approach in favour of one that celebrates differences, of every kind. Whatever her style, size, or spending power, we want each woman who shops with us to feel welcome, inspired and excited.
This is reflected in the very varied mix of over 100 labels and thousands styles that make up Fashionistamu.com today. Here, you can see lesser-known, luxe and high-street names sit together in harmony.
Inspiring women to make the fashion choices that best suit them.
We think women today are ready to be inspired and shop in a way that truly inspires them. It’s less about discounts and more about trend and quality.
This is mirrored in our mission statement